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Online and hybrid auction websites

A bidder-first website for online and hybrid auctions

A managed, custom-coded website for online and hybrid auction platforms: catalog pages, paddle registration and settlement. Live in 7 days, from $127 a month plus a $697 build fee invoiced after launch.

Book a demo See the three plans
  • Live in7 days
  • From$127 / mo
  • Build feeafter launch

We build and manage the website. We are not a bidding platform, an auctioneer or an escrow provider.

Example lot page04:12
LOT 27

Mid-century walnut writing desk

Current $340 / paddle #482 leading

Increment ladder

  • #118$260
  • #307$285
  • #482$310
  • #219$325
  • #482$340

Example activity

  • Paddle registered for the Saturday sale
  • Lot 14, walnut writing desk, page updated
  • Lot 27 countdown under five minutes
  • Paddle confirmed for the farm equipment sale
  • Lot 03 closed, settlement page published
  • Lot 41, estate silver set, page updated
  • Paddle registered for the Saturday sale
  • Lot 14, walnut writing desk, page updated
  • Lot 27 countdown under five minutes
  • Paddle confirmed for the farm equipment sale
  • Lot 03 closed, settlement page published
  • Lot 41, estate silver set, page updated
Paddle confirmed Settlement ready
7 daysTo launch on Paddle
5 / moRevisions included, any size
90+PageSpeed, guaranteed
3 plansPaddle, Rostrum, Block

The gap

What a website costs an auction, and what fixes it

Most of the friction in an online or hybrid sale is not the bidding platform. It is the website around it: a lot list nobody can filter, a registration form nobody can finish on a phone, and a closing time nobody can convert to their own time zone.

  • Lot listings
    Today:Photos and lot lists emailed around or posted to a social page with no search or filters.With the build:A catalog page with category, status and closing-time filters, built for the sale.
  • Registration
    Today:A downloadable PDF form a first-time bidder has to print, fill in and send back.With the build:A real page on the site that collects what the sale needs and confirms a paddle number.
  • Closing times
    Today:A closing time with no stated time zone, so remote bidders are left guessing.With the build:A visible countdown on every lot, with the time zone stated plainly.
  • Settlement
    Today:Invoices and pickup terms sent as a follow-up email that some winning bidders never open.With the build:A settlement page laying out the invoice, buyer premium and pickup window in one place.
  • Site speed
    Today:A slow page that stalls in the last few minutes before a lot closes, the exact moment it matters most.With the build:90+ PageSpeed, served from the edge, checked as part of the build.

Built for every sale format

Estate sales Charity and benefit auctions Business liquidation Farm and equipment Fine art and antiques Municipal surplus Timed online sales Hybrid live sales
Fine art and antiques Municipal surplus Timed online sales Hybrid live sales Estate sales Charity and benefit auctions Business liquidation Farm and equipment

The full page set

The pages a sale actually needs

Every plan includes the whole set: a catalog that filters, a registration flow that confirms a paddle, and a settlement page the moment a lot closes.

See every feature

  • 01

    Catalog pages built for lots, not blog posts

    A sale catalog with filters by category, closing time and status, not a generic list of posts.

  • 02

    Paddle and bidder registration built into the site

    A registration page that collects what your sale needs before a bidder ever reaches the floor or the feed.

  • 03

    Live sale status and countdown

    A visible countdown and current-bid status on catalog and lot pages, so nobody is guessing when a lot closes.

  • 04

    Settlement and results pages

    A clean page for invoices, pickup terms and past results once a sale closes.

  • 05

    The AI Engine

    AI agents that answer bidder questions and route consignment inquiries, without giving bidding or legal advice.

  • 06

    Managed hosting and security

    Cloudflare hosting with SSL, CDN, DDoS protection and unmetered bandwidth, included on every plan.

How a sale moves through the site

The paddle to settlement ladder

Every plan is built around this sequence. A bidder registers, is issued a paddle, watches the sale, wins a lot, settles and is archived, and the website has one specific job to do on every rung.

  1. 01

    Registration

    A bidder fills in the registration page: contact details, payment on file where your process requires it, and the terms for that sale.

    The website owes: A fast, mobile-first registration page that confirms what was submitted, not a PDF nobody can finish on a phone.

  2. 02

    Paddle number issued

    Your platform confirms a paddle or bidder ID once registration is complete, and the site reflects that confirmation back.

    The website owes: An on-screen confirmation the moment it happens, so a bidder is not left refreshing an inbox to know they are in.

  3. 03

    Bidding

    The bidder watches the catalog and lot pages as the sale runs, checking status, current bid and time remaining.

    The website owes: An accurate live status and countdown on every lot, reflecting what your bidding platform reports in real time.

  4. 04

    Winning bid

    A lot closes and a winning bid is recorded by your bidding platform, with the buyer premium calculated against it.

    The website owes: A lot page that updates to a closed, sold status clearly, with no ambiguity about whether a bid was the winner.

  5. 05

    Invoice and settlement

    The winning bidder needs to see exactly what they owe: hammer price, buyer premium, tax where it applies, and how to pay.

    The website owes: A settlement page laying out the invoice, payment method and pickup or shipping window in one place, not a follow-up email.

  6. 06

    Results and archive

    Once settled, the sale becomes part of your public record, useful to sellers deciding whether to consign and to search engines indexing your history.

    The website owes: A searchable results archive that updates automatically, without a manual rebuild after every sale.

Six ways to run a sale

Built for how you actually sell

The same platform runs a very different sale for an estate auctioneer, a benefit gala and a farm equipment sale. Each sub-niche gets its own page structure, not a template with the name swapped.

Plans

Three plans, one build fee charged after launch

Every plan includes the full page set, hosting, 5 revisions a month and researched articles. The $697 build fee is invoiced only once your site is live and approved.

01

Paddle

The website, fully managed

$127/ month

  • Live in 7 days
  • 2 researched articles a week
  • Hosting, domain and 5 revisions a month

Best for A single sale room getting the essentials right

Start with Paddle
Most chosen
02

Rostrum

Everything, plus the AI Engine

$267/ month + usage

  • Live in 10 days
  • 2 researched articles a week
  • The AI Engine
  • Hosting, domain and 5 revisions a month

Best for An operation fielding bidder questions around the clock

Start with Rostrum
03

Block

Everything, plus the Content Engine

$647/ month

  • Live in 15 days
  • 3 researched articles a week
  • The AI Engine
  • The Content Engine
  • Hosting, domain and 5 revisions a month

Best for A high-volume calendar needing a deeper content program

Start with Block

Plus a $697 one-time build fee on every plan, invoiced after launch. Compare every detail.

Included

Every plan on one ledger

The page set, hosting and revisions are identical across the three plans. Rostrum adds the AI Engine and Block adds the Content Engine on top.

IncludedPaddleRostrumBlock
Catalog, lot and registration pages
Live status and countdown
Settlement and results archive
Hosting, SSL, CDN and DDoS protection
Revisions a month555
Researched articles a week223
The AI Engine
The Content Engine

Design, build, grow

Every service is one plan, not a separate quote

Design, development, redesign, search and multi-location work all sit inside the monthly fee. Nothing here is billed as a project on top.

See all twelve services

From the sale room

What clients tell us

Drag the cards, or use the arrows. Four accounts of what changed once the website matched the way the sale actually runs.

Bidders used to email asking when a lot closed. Now the catalog page shows a live countdown and those emails mostly stopped.
Owner, estate sale auction companyMoved from a Facebook-only listing process
The paddle registration page finally matches how our sale actually runs. New bidders stopped calling the office to ask what to do next.
Operations lead, farm equipment auctioneerReplaced a PDF registration form
Sponsors can see the packages before the gala instead of hearing about them from a printed program on the night.
Event director, benefit auction committeeSite built ahead of an annual fundraiser
Having a real archive of past sale results made it easier to talk to new consignors about what similar lots have brought.
Specialist, fine art and antiques houseAdded a public results archive at launch

Illustrative examples of the outcomes clients report. Verified reviews are added after launch.

Playbooks

Written for people who run sales

Long-form guides on catalog structure, registration and settlement, every figure cited to a real source.

Read every article

Before you buy

Questions people ask before they buy

The six that come up most. Every other question, grouped by topic, lives on the FAQ page.

What does BidWebStudio actually build?

A website for your auction operation: a home page listing current and upcoming sales, a catalog page for lots, individual lot pages, a paddle or bidder registration page, terms of sale, and a settlement or results page once a sale closes. We do not run the bidding itself; the site presents your sales and links or embeds the bidding platform, CRM or payment processor you already use.

How long until my site is live?

7 days on Paddle, 10 on Rostrum while the AI agents are trained, and 15 on Block with the content engine running. The clock starts at the onboarding call, not at purchase, so the sooner the onboarding form is in, the sooner the site is live.

Can the site carry more than one sale at a time?

Yes. The catalog structure is built to list several active or upcoming sales on the home page, each linking to its own set of lots, closing times and terms, which matters for an operation running more than one sale room or event.

What counts as a revision, and what happens after five?

A revision is any change request you send, and there is no limit on how much goes into one. A new sale category, an updated terms of sale page, a different lot photo layout, a colour change: each is one revision. So is something much larger. "Add a spec-sheet layout for equipment lots and a provenance layout for antiques" is one revision, not two. 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere. Every revision is completed within 2 to 5 working days of you sending it, whatever the size.

How do I actually request a change?

Raise it in your client portal. You describe the change, attach anything we need such as a new lot list or updated terms, and it lands with the team as a tracked request so you can see where it is. You can also email us or reply to any thread with our team, and we log it for you. Unused revisions do not roll over to the next month.

Can a revision update lot pages mid-sale?

Yes, a revision can update lot listings, closing times or terms while a sale is running. Send the change through the client portal and it is completed within 2 to 5 working days, so a correction does not sit unresolved through the close of a live sale.

See every question

Next sale, better site

See the site your bidders would actually use

A 30-minute walk-through of a build for your kind of sale, on your screen. Plans from $127 a month, the $697 build fee invoiced only after launch, live in 7 days.

Book a demo Email us
  • Launch7 to 15 days
  • PlansPaddle / Rostrum / Block
  • Replyone working day